Handling a business is definitely not for the faint of heart, handling all the operations, processes, employee queries, customer queries, and many more. This is why businesses use CRM platforms, to streamline customer interactions, improve sales, and improve marketing efforts. The need for a reliable CRM arises as a business grows and managing customer relationships manually becomes inefficient. However, integrating CRM into your business from the early stages also can benefit your business in multiple ways. However, with many CRMs in the market, it becomes very difficult to find the one that matches your needs. Well, lets put an end to your worries, because we have got two of the best and most used CRM platforms, Zoho Bigin and Zoho CRM. You may ask, which is the best choice for your business? Zoho bigin vs Zoho CRM. Well, let us discuss the same in this blog. This blog is an ultimate guide to businesses, confused to choose the right CRM platform for their business.
Zoho CRM vs Bigin
Before jumping into detailed differences between these two platforms, as a leading Zoho authorized partner, we have analyzed both of these platforms and helped many of the clients integrate seamlessly into their existing systems. From our experience, we would like to conclude that while Zoho CRM offers a comprehensive range of advanced tools for business, Bigin is focused on small businesses. Let us compare various features, functionality, and other aspects of both of these platforms, to help you break down the processes and choose.
If you are trying to choose between Zoho Bigin and Zoho CRM, you are likely looking for a CRM tool that fits perfectly to your business size and needs, with the main goal of not spending more than necessary. Even though both of these platforms are from Zoho’s suite they are designed with different business needs in mind. Bigin is a lightweight CRM for small businesses, while Zoho CRM is a full-fledged solution for larger teams and enterprises
What is Zoho Bigin?
Zoho Bigin is a simplified CRM built for startups, freelancers, and small businesses that need a basic yet powerful way to track sales and manage customer interactions. It provides an intuitive interface, easy pipeline management, and automation without the complexity of a full-scale CRM.
Best for:
- Small businesses, freelancers, and startups
- Teams managing simple sales cycles
- Businesses needing a low-cost, easy-to-use CRM
What is Zoho CRM?
Zoho CRM is a comprehensive customer relationship management tool for businesses that require in-depth automation, analytics, and integrations. It supports complex sales pipelines, AI-driven insights, workflow automation, and multichannel communication.
Best for:
- Medium to large businesses and enterprises
- Teams with advanced sales and marketing needs
- Companies needing deep automation, AI insights, and extensive integrations
| Feature | Zoho Bigin | Zoho CRM |
|---|---|---|
| Pipeline Management | ✅ Simple pipeline tracking | ✅ Advanced pipeline management with multiple stages |
| Customer Management | ✅ Basic contact management | ✅ Advanced contact, account, and deal management |
| Multichannel Communication | ✅ Emails, calls, WhatsApp | ✅ Emails, calls, WhatsApp, social media, live chat |
| Automation | ✅ Basic workflow automation | ✅ Complex workflows, blueprint automation |
| Team Collaboration | ✅ Task assignments, team pipelines | ✅ Advanced collaboration tools, team hierarchies |
| Customization | ✅ Custom fields, sales stages | ✅ Deep customization of modules, layouts, and fields |
| Analytics & Reporting | ✅ Basic reports and dashboards | ✅ Advanced analytics, AI-driven insights (Zia) |
| Data Administration | ✅ Simple data tracking | ✅ Role-based access, data validation |
| Integrations (Toppings) | ✅ Connects with Zoho ecosystem | ✅ 800+ integrations with third-party apps |
| Mobile Application | ✅ Mobile-friendly sales tracking | ✅ Full mobile CRM with AI assistance |
| Security & Access Control | ✅ Standard security | ✅ Enterprise-grade security, user roles |
| Task Management | ✅ Basic task assignments | ✅ Full task automation and workflow tracking |
| AI & Predictions | ❌ Not available | ✅ AI-powered lead scoring, forecasting |
| Marketing Features | ❌ Minimal | ✅ Complete marketing automation |
| Pricing | 💰 Affordable | 💰💰 More expensive but feature-rich |
Choose Zoho Bigin if:
- You have a small business or startup
- You need a simple, no-frills CRM
- Your sales cycle is short and straightforward
- You prefer a budget-friendly solution
- You only need basic automation and reports
Choose Zoho CRM if:
- You have a mid-sized or large business
- You need advanced sales and marketing automation
- Your sales process is complex with multiple stages
- You are ready to invest in a comprehensive CRM
- You want AI-driven insights and deep analytics
Conclusion
As you can see from the above table, most of the features that are present in CRM are also available in the Bigin, but with minor advanced features like AI and marketing features. This guide clearly summarizes each platform and helps you find the right platform for your business. However, if you are still unsure about Bigin vs Zoho CRM, Partner with Piesol. We will analyze your business on multiple parameters, recommend the right platform, and help you integrate the same into your existing systems. We are an official Zoho implementation partner specializing in offering a comprehensive range of Zoho integration and maintenance solutions.